SugarCRM Named a 2012 CRM Excellence Award Winner by Customer Interaction Solutions Magazine

Updated: June 06, 2012

SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, announced today that TMC, an integrated media company, has honored the company with a Customer Interaction Solutions 2012 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, contact center and teleservices industries since 1982.

The Sugar platform offers full sales, marketing and support automation capabilities allowing organizations to easily organize and track people, companies, and sales opportunities. SugarCRM has seen many customers achieve success, including USAFact, an Internet-based employment background & drug screening provider specializing in technology and web integrated workflows, that teamed up with Epicom, a SugarCRM channel partner, on its implementation.

By automating the quote process with Sugar, over the past 18 months USAFact has experienced a 12 percent average increase in monthly gross revenue, an 86 percent gain in profitability and a 15 percent increase in average new contract values. Matt Davidson, Chief Executive Officer at USAFact stated, “Our quote customizations have taken our customer interaction to a new level. It allows us to focus on the customer and provide them with many options for cost effective solutions that grow our business. The new efficiency with which we can do this is the truly remarkable part.”

“SugarCRM has been granted a CRM Excellence Award for its commitment to its customers and their clients,” said Rich Tehrani, CEO, TMC. “SugarCRM has demonstrated to the editors of Customer Interaction Solutions that the company has improved the processes of its clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain customers.”
“Sugar lets salespeople organize and automate tasks so they can be more productive and focus on what really matters: gaining and retaining customers,” said Nick Halsey, Chief Marketing Officer and Executive Vice President of Corporate Development for SugarCRM. “Watching USAFact streamline processes and boost revenue as a result of its Sugar deployment has been very rewarding, and we are honored to have received this recognition from TMC.”

Based on hard data, the CRM Excellence Awards rely on facts and numbers demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire customer lifecycle.
The Thirteenth Annual CRM Excellence Award winners can be found in the May 2012 issue of Customer Interaction Solutions magazine.