A: Thank you so much for your question! Implementing marketing automation software into your business can definitely enhance your marketing capabilities by increasing the efficiency of your campaigns and providing you with deeper analytical insight into what strategies are working well.
Marketing automation systems are among the most underused, yet powerful, software tools in business circulation at the moment. This means that you are ahead of the curve in your business insight, and your company stands to gain a distinct competitive advantage over your competitors by using such a solution to streamline, organize, and analyze your marketing efforts.
As a medium-sized business looking to automate email sequences and social media posts, you would undoubtedly enjoy a wide array of valuable features and capabilities offered by the leading providers of marketing automation software. However, the selection process can be somewhat complex. If you choose a solution that does not fit your business needs and marketing initiatives, then it could actually lead to frustration and decreased productivity.
Here are some key questions you should answer before you begin shopping for the perfect marketing automation solution for your business.
Once you have determined exactly what business needs you’re looking to fulfill and which manual tasks you can automate best with marketing automation software, compare the features and capabilities of our top recommended marketing automation solutions to determine which solution best fits your business needs and your marketing strategies.
This marketing technology outlook guide will cover the aforementioned tools and topics our partners see as those that will move the marketing needle forward in 2019. Take a look at these solutions and let us know on the Oracle Bronto Facebook page how you see email marketing and ecommerce evolving in the upcoming year. more