Q&A: The Business Benefits of Video Conferencing

5 Tips for Selecting the Right Software

Updated: July 29, 2016

Web CamQ: As more of my workforce becomes remote, I realize that a good video conferencing software is really important. I have a mid-sized business. What type of video conferencing software would be best for my situation?


A: Thank you so much for your question! Due to the vast business benefits it offers, video conferencing is quickly gaining popularity as the preferred method to keep employees connected and also grow impactful, personal relationships with key clients or partners.

Since so many key business interactions now take place almost exclusively in online settings, you’re intuition to invest in a good video conferencing software for your own growing, remote workforce is excellent and well-timed. While your business size is a great factor to consider when choosing the best video conferencing software for your company, you should also consider the below items before you make your final selection.


How many sites or people do you need to connect?

The number of sites or people who will need to regularly access your video conferencing software will help you choose a solution that will work well for your business.

Although there are free video conferencing options available, they may not meet your user requirements while maintaining optimal audio and video quality. 


How many users will you typically have in a conference, and how will they will be accessing the video call?

Know how many people in your company need access, and how many people will engage in video conferences at once to pick a software that delivers the best experience for the price.

Keep in mind that many people working remotely may be using their mobile phone to attend the video conference, so your solution should support mobile access and tools.


Do you need on-site teleconferencing tools, or will most of your meetings be web-based and perform well in a cloud environment?

Video conferencing software providers offer various deployment options including: on-site, cloud-based, and a blend of the two. If your company functions out of several offices and you want to connect multiple conference rooms with teleconferencing software, then you may require an on-site installation or a blended solution.

However, if your video conference attendees will all likely access the meeting from their remote, individual locations, then a cloud-based solution is easier and more cost-effective to implement, use, and maintain.


How tech savvy are your most frequent video conference attendees?

Consider your attendees and users when perusing through video teleconferencing options, and make sure that the solution you choose will be easy and seamless for everyone to understand and use.


What types of collaboration and file sharing requirements will you need in your video meetings?

If you need to conduct video conferences as well as do presentations or share files pertinent to your online meetings, then you should factor these things into your decision as well.

Many video conferencing software providers provide extensive tools to support presentations, file sharing, and recording as well, so make sure to research these capabilities if they will benefit your business.

We hope this information helps you find the perfect video conferencing software for your business. If you need more information to guide your decision, our support team is available and happy to help you compare options.

Want to ask a question of your own? Write to us.

Image courtesy of Freepik from Flaticon, licensed by Creative Commons BY 3.0.
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