Email marketing vs marketing automation: what’s the big diff?
With all the buzz around marketing automation, I immediately assumed that’s what I needed. But only after researching and understanding the difference between them, did I learn that a SaaS email marketing system could work for me, too. more ...
SiriusDecisions: 2014 Marketing Automation Report
The marketing automation market is very dynamic and it is hard to feel well-informed enough to make a decision. I used this report to get a quick lay of the land to see who are the key players in marketing automation that we should consider. more ...
15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014
I knew an email marketing system was an option in terms of features, but it felt prehistoric next to marketing automation. This resource has interesting statistics which made me feel confident that email marketing systems aren’t going anywhere. more...
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