Newsletter - November 14, 2014

Updated: April 28, 2015
Business Technology Insights

Dear Friend,

I wanted to share with you our recent experience with choosing a new marketing automation/ email marketing solution at CompareBusinessProducts.
A major priority for me right now is to focus on boosting the level of engagement with our readers by launching a new series of very custom email marketing campaigns. I have come to realize that our home-grown marketing automation software was designed without the flexibility in mind for building the types of campaigns we need to run.

But unfortunately, I quickly found myself lost in the plethora of options that started to all blend together and look the same.
It took me over a month to research, compare, and ultimately choose the right solution. So I’ve selected some of the most useful resources I came across which would’ve got us there in half the time – hoping they will be useful to you.

Email marketing vs marketing automation: what’s the big diff?
Email marketing vs marketing automation: what’s the big diff?With all the buzz around marketing automation, I immediately assumed that’s what I needed. But only after researching and understanding the difference between them, did I learn that a SaaS email marketing system could work for me, too. more ...

SiriusDecisions: 2014 Marketing Automation Report
SiriusDecisions: 2014 Marketing Automation ReportThe marketing automation market is very dynamic and it is hard to feel well-informed enough to make a decision. I used this report to get a quick lay of the land to see who are the key players in marketing automation that we should consider. more ...

15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014
15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014I knew an email marketing system was an option in terms of features, but it felt prehistoric next to marketing automation. This resource has interesting statistics which made me feel confident that email marketing systems aren’t going anywhere. more...
Trending on the Net
11/14/14, VentureBeat :
Mobile marketing is (and must be) highly personal, says Facebook mobile ad chief  >>>

11/13/14, TechCrunch :
Amazon AWS Launches Lambda, An Event-Driven Compute Service  >>>

11/11/14, CNET :
Yahoo confirms $640M purchase of video ad startup BrightRoll  >>>
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