Newsletter - December 15, 2014

Updated: April 28, 2015
Business Technology Insights

Dear Friend,

In our technology-based business, everyday, we gather thousands of data points about our customers' behavior, our call center reps performance, our website visitors, our productivity... and of course, we intend to use this intelligence to increase efficiency and profitability.

Our management team has been using a very technical data discovery tool, but we have recently struggled to find an easy way to share the information across the company. What we really need is a simple and cost-efficient way to have business users create reports and propagate information and insights across the company.

We don't have the answer yet: broad business-user accessibility is one of the big BI trends for 2015 and hopefully, new solutions will emerge in the next few months. We'll keep you posted!


The Battle of Business Intelligence: Data Discovery vs. Traditional BI
The Battle of Business Intelligence: Data Discovery vs. Traditional BIWhen he first started looking into data analytics, our CEO chose a data discovery tool because it was quick and easy to implement, allowed to pull data from different sources in the company and could answer any question... as long as he could build the query. But data discovery is only one piece of business intelligence. more...

Business Analytics: Moving From Descriptive To Predictive Analytics
Business Analytics: Moving From Descriptive To Predictive Analytics In our journey to better understand our customers, gathering and analyzing data is actually only the beginning. The right question to ask is: how can we use this data to predict behaviors or patterns and plan accordingly? BI is the first step, and analytics takes it a step further. more...

2014 Gartner BI Magic Quadrant
2014 Gartner BI Magic quadrantLastly, here is an amazing resource: the well-known Gartner Magic Quadrant report that gives a comprehensive view of the Top BI vendors. You'll see who moved up or down, how the vendors are ranking and will get a short summary of vendors strengths and weaknesses. more...
Trending on the Net
12/04/14, VentureBeat :
Small Business: Customer Optimism Bounces Back  >>>

12/04/14, TechCrunch :
Microsoft’s Plan To Become More Diverse  >>>

11/25/14, Business Week :
Amazon Cuts the Cost of Sending Data Out from Its Cloud  >>>
Editor's Pick
Salesforce: Secrets to Business Growth e-Book