Study: Enterprise Telephony Hits 3rd Straight Quarter of Growth

Avaya Edges Ahead of Cisco

By Catherine Hensley
Updated: March 28, 2011

Infonetics, a communications industry marketing firm, has released its 2010 fourth quarter forecast report, and the outlook is a positive one for business owners. A third straight quarter of growth for enterprise telephony equipment has been reported, and though the growth has been slow, analysts are describing it as steady. Though there was a slight decline in North American PBX spending, the region boosted growth overall in this sector. The move to IP-based communications systems gets most of the thanks and provides solid evidence that Internet-based telecommunications are the way of the future.

This is good news for business owners investing in PBX and UC, which helped drive the enterprise telephony market back to posting positive growth numbers. The two largest vendors of PBX equipment and supplies, Cisco and Avaya, reported particularly strong growth, further demonstrating the health of the market for unified communications. Businesses looking to diversify their communications capabilities or expand their reach to consumers around the world — especially with IP-based systems — can feel confident making investments in enterprise telephony equipment. The general shift to IP indicates a relatively stable area for investment, in addition to being a predictor of how most businesses will communicate in the very near future.
 

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