Synapse Telephone System from AT&T Adds Functionality to Meet the Needs of Small Businesses

Updated: January 05, 2011

BEAVERTON, Ore., Oct. 5 /PRNewswire/ -- Advanced American Telephones, which manufactures AT&T-branded telephones under a license agreement with AT&T Intellectual Property, today announced that the Synapse™ (SB67030) business phone system has added even more flexibility and options for small- to medium-sized businesses (SMBs) with the launch of the Analog Terminal Adaptor (ATA, SB67050) accessory. Responding to customer demand, the ATA connects to the Synapse system, enabling more features, such as overhead paging functionality, ability to use external hold music, the option for group voicemail boxes and support for analog devices, such as fax machines.

Synapse (SB67030: MSRP of $279.99) is an advanced PBX-style telephone system that offers up to 50 extensions and, in conjunction with the SB67010 PSTN Gateways, supports up to 16 lines. With highly intuitive user interface and software upgradable, Synapse meets the diverse needs of any SMB organization. The system's easily scalable architecture protects technology infrastructure investments and delivers a significantly lower total cost of ownership compared to competing platforms."Based on feedback from our customers, we are dedicated to continuing to add new features to all of our business phones to better serve all types of businesses," said Matt Christensen, senior director of the enterprise business group at Advanced American Telephones. "The new ATA accessory is an economical way for businesses to add robust functionality to an already feature-rich phone system."The new ATA (SB67050: MSRP of $199.99) component enables more features to the versatile Synapse phone system.

Additional ports in the ATA make it possible to add audio out and audio in, offering businesses the option of a variety of functions, including:

• Overhead Paging – In addition to paging through the actual phone, now businesses can plug into an external speaker system to give office-wide announcements.
• Analog Device Support – Businesses can support other devices without adding new phone lines, such as enabling the fax machine, card-swipe device and other analog devices.
• External Hold Music – The ATA gives businesses the freedom to add licensed music or customized messaging of their preference for callers to listen to while on hold.
• Group Voicemail – Businesses have the flexibility to set up group voicemail boxes that multiple employees can access, in addition to the individual user voicemail boxes.

With its rich feature set, scalability and easy maintenance, Synapse has been designed to optimize the telecommunications investment by delivering adaptability for future communications needs, resulting in a lower total cost of ownership compared to competing systems. Hardware costs are 25 percent below the average cost of competing systems. For more information, please visit www.telephones.att.com/smb.

Product Specifications Synapse SB7030 Deskset

• 5-inch backlit LCD
• Flexible soft key-based operation
• Field upgradable firmware
• PBX-style line appearances
• Voicemail
• Supports one DECT 6.0 Handset – AT&T SB67040
• Supports one DECT 6.0 Headset – AT&T TL7600
• Music or Message on Hold
• Directory lists
• Personal -- 50
• System -- 100
• Simple Web setup and administration
• Ring groups
• Call park
• Call forward
• Zone paging
• Call screening
• Carries one-year limited warranty
• To find a partner in the area, visit www.telephones.att.com/smb
• MSRP: $279.99Analog Terminal Adaptor SB67050•Overhead paging
• External hold music capability
• Support for analog devices
• Supports Group Mail Boxes
• MSRP: $199.99

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband. AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.