Holiday LookBook 2018

In looking forward to the 2018 holidays, it’s useful
to take a peek at what emerged from the 2017
holiday season. We did just that—subscribing to
more than 250 retailers’ emails to get a sense
of what was going on. We saw some trends that
we expect to continue this year—Black Friday is
now a week, Gray November is established and
multichannel merchants are exploring new ways
to drive both in-store and online traffi c. There
were also some cleanly executed strategies and
a few fl ops.
So grab a seat, and get some popcorn, as
we highlight some holiday emails that inspire
and intrigue—and a few that might even make
you cringe.


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