Published October 10, 2018
Commerce marketers spend so much time and eff ort planning for the holiday season—creating send calendars, crafting promotions, critiquing subject lines and analyzing every pixel of an email’s images. When the email works fl awlessly, it’s like a skater landing a triple axel.

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Email Deliverability: Why it Matters, What You Can Do to Improve it

Published February 13, 2018
Did you know that only one in five emails actually make it to the inbox? Where do yours end up? Deliverability can make or break your email marketing program. Yet, many marketers don’t fully understand it. We’ll show you how to create a program that beats the odds.

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Inside the Minds of Ecommerce Execs

Published February 13, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights.

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2018 Trends: Predictions From Ecommerce Marketing Experts

Published February 13, 2018
Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. How techniques like user-generated content and the mining of unstructured data can boost email effectiveness.

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Mobile Shopping Behaviors

Published February 13, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology.

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The Essentials of Turning Abandoned Carts into Sales

Published February 06, 2018
More than 80% of customers abandon their carts resulting in a whopping $18 billion in lost revenue every year.

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Leading the IT Revolution

Published March 13, 2017
The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company.

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Leading the IT Revolution

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Meet 12 IT Trailblazers

Published March 07, 2017
The role of technology within an organization is rapidly evolving—and so is the role of the people who manage that technology. How can IT leaders and CIOs take advantage of rapidly emerging opportunities?

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