Resource Center

Topic: Marketing Automation

Building Modern Apps for the Age of the Customer

Published March 07, 2017
When exactly did the whole world change? Was it the rise of the internet? The cloud? The smartphone? Or was it that moment when savvy innovators realized they could take advantage of all three to transform the way we work, connect, and live?

Anatomy of a Mobile App: 8 Steps to Building Great Mobile Apps

Published March 07, 2017
The smartphone has moved rapidly from novelty to ubiquity. Over half of all adults worldwide already own a smartphone—and that’s projected to grow to 80% by 2020.

Meet 12 IT Trailblazers

Published March 07, 2017
The role of technology within an organization is rapidly evolving—and so is the role of the people who manage that technology. How can IT leaders and CIOs take advantage of rapidly emerging opportunities?

Anatomy of a Mobile App: 8 Steps to Building Great Mobile Apps

Published March 07, 2017
The smartphone has moved rapidly from novelty to ubiquity. Over half of all adults worldwide already own a smartphone—and that’s projected to grow to 80% by 2020.

The B2B Marketer's Guide to Decoding Metrics

Published March 03, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.

The 3 Essential Components of an ABM Solution

Published March 03, 2017
Account-based marketing (ABM) is more than a marketing buzzword—it’s a strategy that savvy marketers are incorporating into their marketing mix to drive revenue across their business.

Marketing Nation Online: Tomorrow's Marketer

Published August 05, 2016
Join 15,000+ marketers for the most innovative online conference of the year! Starting at 9am PT, don't miss out on thought leadership sessions, exclusive content, networking opportunities, special discounts to become Marketo certified, and more!

The Definitive Guide to Digital Advertising

Published April 26, 2016
Stay up to date on the fast pace of ad technology with Marketo's Definitive Guide to Digital Advertising. Learn everything from how digital advertising has evolved to how to build a successful digital marketing team.

Creating Your Mobile Marketing Strategy

Published April 25, 2016
Learn how to make mobile marketing an integral part of your comprehensive marketing strategy with Marketo's informative and in-depth ebook.

The Definitive Guide to Lead Generation

Published April 18, 2016
Lead generation has become an important strategy for modern marketers. This Definitive Guide to Lead Generation from Marketo will show you how lead generation can help your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals and generate measurable revenue.

Lean Content Marketing

Published April 12, 2016
Content is king: it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers. In this eBook, you will learn how to get your content machine up and running and implement a content strategy that can truly drive your business.

The 5 Principles of Engagement Marketing

Published September 14, 2015
In this ebook, we define the five principles of engagement marketing, and show you what an engagement marketing strategy truly looks like.

How to Create a Lead Nurturing Strategy

Published September 14, 2015
Lead nurturing is a vehicle for your business to get to your overall goals. This Marketo ebook will show you how to create and implement a successful lead nurturing strategy.

The Definitive Guide to Customer Nurturing

Published September 14, 2015
Potential buyers don’t become customers overnight, they require marketing over time as they self-educate and build trust with a company. In this Definitive Guide To Customer Nurturing, you will learn to use customer nurturing to drive business growth and lasting relationships.

Ebook: Go Global, Act Local with GeoIP

Published September 02, 2015
Discover the power of GeoIP, an exciting offering from WP Engine. Make your business's website a global phenomenon.

Scaling WordPress for High Traffic

Published September 02, 2015
If you're preparing your business's website to receive heavy traffic, WP Engine can help with their managed WordPress hosing platform.

The Four Ss of Managed WordPress Hosting

Published August 31, 2015
Discover how having a trusted partner manage and host your WordPress sites ensures they’re secure, scalable, and speedy, and provides the service and support to keep them that way.

Marketing Automation & Your CRM: The Dynamic Duo

Published May 05, 2015
While CRM and Marketing Automation are two similar tools, it’s the differences between them that make them so compatible. Take a look at this Salesforce white paper to get a more in-depth look at the differences, the benefits of integration, and a step-by-step look at the implementation process.

The Complete Guide to Lead Nurturing

Published May 05, 2015
With a nurturing program in place, your prospects are no longer getting spammed with generic sales emails — they’re receiving targeted communications based on their own activities, interests, and more. Take a look at this ebook to get a better idea of some of the benefits of lead nurturing.

The ROI of Marketing Automation

Published May 05, 2015
From improved processes to an increase in insight, automation is designed to increase conversions rates, make the sales and marketing processes more efficient, and dramatically increase the bottom line. Get started now and learn how to improve your return on Marketing Automation.

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