Video Conferencing Cake

Avaya teams up with the show Cakeboss

By Jerry Olsen
Updated: August 09, 2011

Avaya Technology recently teamed up with famed owner/baker Buddy Valastro from Carlo’s Bakery for a feature episode on TLC’s hit show called the Cake Boss. Avaya is a global provider of business communications systems and services.

Buddy’s technology cake combined layers of chocolate, cereal treats, fondant and other baking materials. It also featured replicas of Avaya phones and video conferencing solutions. The communications components sat atop an edible conference table as well.
Inspired by Avaya’s innovative solutions, Buddy created a customized cake in order to showcase the video conferencing technology that he plans to use in his New Jersey baking facilities.

The technology cake debuted at Avaya's “Think Big” event for small and medium businesses. The cake showcased very realistic and functional replicas of Avaya phones, computers, and videoconferencing solutions.

Interestingly, the cake actually made calls from phones modeled from chocolate, as well as a live videoconference between Buddy and Dr. Alan Baratz, president of Avaya, before it was cut up and served to attendees. The cake involved Buddy Valastro’s entire bakery team and took two days to create. They also consulted with Jeff Bloom, Avaya’s account manager for small and medium enterprises. According to Valastro, “This cake represents all of the exciting communications technologies that I’m putting into my business.”

Based in Basking Ridge, New Jersey, Avaya is a global provider of collaboration and communications solutions.

Featured Research
  • Video Conferencing Showdown

    If you feel overwhelmed by the video conferencing options available for your business, you aren’t alone. There are dozens and dozens of different solutions, ranging from no-cost options to software that will cost thousands. The question is which one is right for your business and how can you get the most value. more

  • Best Video Conferencing Features for Business

    Most businesses are currently underutilizing their video conferencing software because they aren’t aware of the different ways it can be used. Understanding the different features of video conferencing software can be critical to getting the most out of your investment. These features often vary from one option to the next as well, so it's important to do your homework before choosing a specific service. more

  • 9 Ways Video Conferencing Supports Business Growth

    90% of information is transmitted in the human brain is visual, and people process visuals 60,000 times faster than text. Video and video conferencing is fastly becoming the new must-have business tool for generating profits and successfully growing your business. In fact, over the past four years, the percentage of companies utilizing video conferencing has jumped from 41% to 58%. more

  • 9 Tips for a Compelling Video Presentation

    Face-to-face communication is the most effective way to collaborate and bring ideas to life in your business. Because of this, many businesses invest heavily in travel budgets so they can meet in person to create and nurture business opportunities. However, video technology has become more accessible, affordable, and user-friendly over the years. In fact, the enterprise video business market will reach $36.5 billion by 2018. more

  • 9 Ways Video Conferencing Gives You a Competitive Advantage

    Embracing video conferencing in your business can bring your company many lucrative and positive benefits that will help you excel through better communication and more efficient collaboration. In fact, 89% of professionals agree that video conferencing reduces the time needed to complete projects or tasks. more

Related Articles