Social Marketing Automation combines the power of social networking and marketing automation to extend marketing's reach beyond the top of the traditional sales funnel (through easy to use URL shorteners like gURLS), cultivate those prospects through automated lead nurturing efforts and then connect them at the right time with Sales, an inherently social profession that builds upon the relationship that's been initiated by Marketing.
Using the 3 R's of Social Marketing Automation (Reach, Response, Relationship) Marketing can help Sales recognize revenue. Marketing becomes a driver of sales success (by delivering more and more qualified leads) and Sales can better serve their customers (by reaching out to them with needed and wanted information.)
In a B2B world this means that inbound and outbound can work together. Anyone in the organization can contribute to marketing and sales success and engage in these conversations in the clouds ensuring that no qualified lead is left behind.
Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more