Connecting with Prospects Above the Sales Funnel with Social Marketing Automation

Updated: January 01, 2012

Social Marketing Automation combines the power of social networking and marketing automation to extend marketing's reach beyond the top of the traditional sales funnel (through easy to use URL shorteners like gURLS), cultivate those prospects through automated lead nurturing efforts and then connect them at the right time with Sales, an inherently social profession that builds upon the relationship that's been initiated by Marketing.

Using the 3 R's of Social Marketing Automation (Reach, Response, Relationship) Marketing can help Sales recognize revenue. Marketing becomes a driver of sales success (by delivering more and more qualified leads) and Sales can better serve their customers (by reaching out to them with needed and wanted information.)

In a B2B world this means that inbound and outbound can work together. Anyone in the organization can contribute to marketing and sales success and engage in these conversations in the clouds ensuring that no qualified lead is left behind.

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