Social Marketing Automation combines the power of social networking and marketing automation to extend marketing's reach beyond the top of the traditional sales funnel (through easy to use URL shorteners like gURLS), cultivate those prospects through automated lead nurturing efforts and then connect them at the right time with Sales, an inherently social profession that builds upon the relationship that's been initiated by Marketing.
Using the 3 R's of Social Marketing Automation (Reach, Response, Relationship) Marketing can help Sales recognize revenue. Marketing becomes a driver of sales success (by delivering more and more qualified leads) and Sales can better serve their customers (by reaching out to them with needed and wanted information.)
In a B2B world this means that inbound and outbound can work together. Anyone in the organization can contribute to marketing and sales success and engage in these conversations in the clouds ensuring that no qualified lead is left behind.
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There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more