Social Marketing Automation combines the power of social networking and marketing automation to extend marketing's reach beyond the top of the traditional sales funnel (through easy to use URL shorteners like gURLS), cultivate those prospects through automated lead nurturing efforts and then connect them at the right time with Sales, an inherently social profession that builds upon the relationship that's been initiated by Marketing.
Using the 3 R's of Social Marketing Automation (Reach, Response, Relationship) Marketing can help Sales recognize revenue. Marketing becomes a driver of sales success (by delivering more and more qualified leads) and Sales can better serve their customers (by reaching out to them with needed and wanted information.)
In a B2B world this means that inbound and outbound can work together. Anyone in the organization can contribute to marketing and sales success and engage in these conversations in the clouds ensuring that no qualified lead is left behind.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
VoIP makes a lot of sense for educational institutions—and it’s not just because of the substantial cost savings. Other benefits include increased efficiency and integration options. Emergency responsiveness can even be improved. more
The telemedicine revolution is finally happening. Experts have been discussing the potential for patients and healthcare providers to connect remotely for years, but the market is just now moving to adopt it—in a big way. Data suggests this market will grow over 14% annually through 2020! more