Connecting with Prospects Above the Sales Funnel with Social Marketing Automation

Updated: January 01, 2012

Social Marketing Automation combines the power of social networking and marketing automation to extend marketing's reach beyond the top of the traditional sales funnel (through easy to use URL shorteners like gURLS), cultivate those prospects through automated lead nurturing efforts and then connect them at the right time with Sales, an inherently social profession that builds upon the relationship that's been initiated by Marketing.

Using the 3 R's of Social Marketing Automation (Reach, Response, Relationship) Marketing can help Sales recognize revenue. Marketing becomes a driver of sales success (by delivering more and more qualified leads) and Sales can better serve their customers (by reaching out to them with needed and wanted information.)

In a B2B world this means that inbound and outbound can work together. Anyone in the organization can contribute to marketing and sales success and engage in these conversations in the clouds ensuring that no qualified lead is left behind.

Featured Research
  • 15 Tools for Managing Remote Call Center Agents

    Together, technology and the connective power of the internet are making drastic changes in what a typical work setting looks like today, and many companies are beginning to rely more upon a remote workforce. In fact, according to Global Workplace Analytics, “regular work-at-home, among the non-self-employed population, has grown by 105% since 2005.” more

  • The Business Case for Updating an Aging Phone System

    You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more

  • 2017 ERP Buyer's Guide

    Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more

  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more