Most people confuse CRM software with a contact organizer. If you are one of them, don't feel too bad. Because of the tremendous success of CRM software, most contact management software or contact organizers advertise themselves as "CRM" in one form or another just because they may have part of what a complete CRM software delivers.
There is a vast difference between contact organizer or contact manager software and a CRM Software. Contact managers are geared towards individuals with features limited to the needs of a single professional. For small and growing businesses, contact organizers will not be able to handle the needs of a team - workgroup features, speed, security, storage, limited features for sales automation, workflow, marketing automation, customer services, integration to other products, etc. Some contact management software are available for small groups of users, but why go with a contact management software when you can achieve so much more with CRM?
The key message here is, if you use Microsoft Outlook or other e-mail systems to do e-mail and track information about your contacts and schedules, that is NOT a CRM. Yes, it is better than not having any kind of an electronic system to track your customers, but you are way behind in what you can do with CRM in place.
A true CRM Software solution provides complete front office automation for account and contact management, sales, marketing, customer service and back-office integration.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more