Most people confuse CRM software with a contact organizer. If you are one of them, don't feel too bad. Because of the tremendous success of CRM software, most contact management software or contact organizers advertise themselves as "CRM" in one form or another just because they may have part of what a complete CRM software delivers.
There is a vast difference between contact organizer or contact manager software and a CRM Software. Contact managers are geared towards individuals with features limited to the needs of a single professional. For small and growing businesses, contact organizers will not be able to handle the needs of a team - workgroup features, speed, security, storage, limited features for sales automation, workflow, marketing automation, customer services, integration to other products, etc. Some contact management software are available for small groups of users, but why go with a contact management software when you can achieve so much more with CRM?
The key message here is, if you use Microsoft Outlook or other e-mail systems to do e-mail and track information about your contacts and schedules, that is NOT a CRM. Yes, it is better than not having any kind of an electronic system to track your customers, but you are way behind in what you can do with CRM in place.
A true CRM Software solution provides complete front office automation for account and contact management, sales, marketing, customer service and back-office integration.
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more
Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more
This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more