Contact Organizer x CRM

Updated: April 14, 2010

Most people confuse CRM software with a contact organizer. If you are one of them, don't feel too bad. Because of the tremendous success of CRM software, most contact management software or contact organizers advertise themselves as "CRM" in one form or another just because they may have part of what a complete CRM software delivers.

There is a vast difference between contact organizer or contact manager software and a CRM Software. Contact managers are geared towards individuals with features limited to the needs of a single professional. For small and growing businesses, contact organizers will not be able to handle the needs of a team - workgroup features, speed, security, storage, limited features for sales automation, workflow, marketing automation, customer services, integration to other products, etc. Some contact management software are available for small groups of users, but why go with a contact management software when you can achieve so much more with CRM?

The key message here is, if you use Microsoft Outlook or other e-mail systems to do e-mail and track information about your contacts and schedules, that is NOT a CRM. Yes, it is better than not having any kind of an electronic system to track your customers, but you are way behind in what you can do with CRM in place.

A true CRM Software solution provides complete front office automation for account and contact management, sales, marketing, customer service and back-office integration.

Featured Research
  • Your Guide to Social Customer Service

    Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more

  • A Guide to Selecting a Customer Portal for your CRM

    This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more

  • Top Intelligent Tools That Every Sales Rep Should Have in 2017

    Explore how Artificial Intelligence (AI) makes it possible for salespeople to leverage the structured data in their day-to-day activities and enhance the communication with customers and prospects. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more

  • The New 2016 SMB CRM Comparison Guide

    Selecting a CRM system is not easy. That's why our CRM expert has compiled this new SMB CRM comparison guide to provide you with the information you need on the top 40 CRM software solutions available on the market. more