Beyond the matrix of whistles and bells and the latest functionality, prospective customers MUST also look into the business viability of Marketing Automation vendors and the support they will receive to help ensure ramp up and long term success. Marketing execs don't want to be left holding the bag with a vendor who lot funding and has no road map for updates. Avoid the career limiting move!
Ask Tough and Fair Questions
I believe in asking hard questions. Many times vendors in any space won't or can't answer some of the questions due to confidentiality. But, the way a vendor answers the questions can be very revealing. Do not be reluctant to ask hard questions!
Here are the business viability questions you should ask when evaluating marketing automation platform players.
Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more