Google Alerts - The best tool out there. Google alerts will show you the vast majority of what's being said in blogs, news networks, videos, etc. A simply invaluable tool. The following settings are recommended:
How Often: Once a day
Volume: Only the best results
Social Mention Alerts - A great free tool that scours a whole host of social networks for your keyword. Make sure you select "all" under type, so the alert will search their entire database of sites. Daily delivery is recommended here as well.
Facebook search - While this may seem obvious, many people don't know how to search the entire Facebook site for status updates - as opposed to only your friends. Here's how: Type your search term into the box at the top of the page and make sure you click the magnifying glass - so you don't end up on a fan page. Then, on the left hand side, click on "posts by everyone". This will give you results from across the entire site - extremely handy.
Twitter search - There are lots of ways to use Twitter search - whether it's through the actual web page or via a tool like Tweetdeck. Tweetdeck allows you to set up alerts so you can watch your keyword all day while you have the application running. But for the simple Twitter search, just type in your keyword and voila -
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