How to Create a Notable Newsletter

Updated: July 13, 2009

It's no secret that flooding customers' inboxes with email is one way to ensure that they won't continue doing business with you. Too many messages boasting of lowered prices and unmatched deals will turn people away, regardless of the quality of the offerings. But keeping clients updated with recent company developments, such as new products, special deals or industry news, can help them stay connected to your organization.How can your company strike the balance between keeping customers informed while not pestering them?

An e-newsletter might be the solution you're looking for. Affordable, easy-to-create and customizable, an e-newsletter can reach thousands of customers reliably. Furthermore, it doesn't require a great deal of company resources to update and maintain.

Creating an e-newsletter isn't too difficult, but it requires a bit of planning and foresight. This step-by-step guide can help you get started with your newsletter campaign.

2. Create a layout. Once you've decided on the content of your newsletter, you need to create an eye-catching design to attract readers. The layout should complement the newsletter's content while adding a bit of personality. Make sure the design also makes sense with your company's aesthetic.

,

3. Determine the newsletter's frequency. Your newsletter probably doesn't need to reach readers every day in order to achieve your company's goals. But it should be deployed regularly so that customers know when to expect the message. Usually once ever two weeks, or even once a month will suffice.

You'll also want to collaborate with your email marketing team to ensure that the newsletter deployment dates don't interfere with other email campaigns.

,

4. Reach out to sponsors. E-newsletters are effective ways to strengthen relationships with business parters and generate ad revenue. Have your sales team reach out to clients and partners and o

This six steps will help you get started launching your e-newsletter campaign. To be sure, you'll encounter some additional bumps on the road to e-newsletter success. But with a strong framework created from the steps above, you'll undoubtedly have a profitable project.

It's no secret that flooding customers' inboxes with email is one way to ensure that they won't continue doing business with you. Too many messages boasting of lowered prices and unmatched deals will turn people away, regardless of the quality of the offerings. But keeping clients updated with recent company developments, such as new products, special deals or industry news, can help them stay connected to your organization.How can your company strike the balance between keeping customers informed while not pestering them?

An e-newsletter might be the solution you're looking for. Affordable, easy-to-create and customizable, an e-newsletter can reach thousands of customers reliably. Furthermore, it doesn't require a great deal of company resources to update and maintain.

Creating an e-newsletter isn't too difficult, but it requires a bit of planning and foresight. This step-by-step guide can help you get started with your newsletter campaign.

2. Create a layout. Once you've decided on the content of your newsletter, you need to create an eye-catching design to attract readers. The layout should complement the newsletter's content while adding a bit of personality. Make sure the design also makes sense with your company's aesthetic.

,

3. Determine the newsletter's frequency. Your newsletter probably doesn't need to reach readers every day in order to achieve your company's goals. But it should be deployed regularly so that customers know when to expect the message. Usually once ever two weeks, or even once a month will suffice.

You'll also want to collaborate with your email marketing team to ensure that the newsletter deployment dates don't interfere with other email campaigns.

,

4. Reach out to sponsors. E-newsletters are effective ways to strengthen relationships with business parters and generate ad revenue. Have your sales team reach out to clients and partners and o

This six steps will help you get started launching your e-newsletter campaign. To be sure, you'll encounter some additional bumps on the road to e-newsletter success. But with a strong framework created from the steps above, you'll undoubtedly have a profitable project.

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