BizTip #1 -- Adopt a marketing mindset.
You're not only competing with companies in your industry, but you're also going head to head with other companies plugging jobs comparable to yours. You need to stand out in the crowd whenever you are advertising your job openings. Consider each of your jobs as a "product." Then identify your target markets and do everything possible to create a positive image in the marketplace.
BizTip #2 -- Emphasize the job's advantages and benefits without exaggerating.
Base your employment advertising on a complete list of the advantages and benefits of the job. Mention more than compensation, vacation, and health insurance. Don't forget to emphasize positive aspects of the job, such as comprehensive training, friendly work environment, advancement opportunities, and other appealing job conditions. Take care not to exaggerate the benefits of a job. This will only increase employee turnover in the end.
BizTip #3 -- Use "self-selection" techniques to attract people who will make a difference.
Win over prospective employees who will contribute most to your company by letting people know your expectations. If you want individuals who are industrious, quality-oriented, and customer-friendly, communicate this up front. Don't worry about scaring some people away. The applicants who respond to your "realistic job preview" are the ones you want anyway.
BizTip #4 -- Develop a "profile of success" to help you recruit employees who meet your needs.
A "profile of success" essentially summarizes the most important competencies needed for a job. It is fairly easy to develop such a profile by: (1) identifying relevant "job conditions," which are existing circumstances, requirements, and qualifications regarding a job; and (2) translating these job conditions into the types of knowledge, skills, and traits required for success. You can quickly develop a profile of success for most hourly, non-exempt jobs by completing a free Job Condition Inventory, a business tool that provides results you can use for improving your recruitment process.
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