Increasing productivity and capitalizing on business opportunities the Emergenetics way.

Updated: January 01, 2012

There are several definitions of "effective communication", but they all have a single commonality - a process for delivering information. The process consists of:

  • Sender
  • Message
  • Receiver
  • Common medium

And there are three parts to the information:

  • Clarity
  • Understanding
  • Feedback/Confirmation/Verification

When the process of effective communication breaks down, it is easily identified and can be fixed rather quickly. However it is not so easy when the problem is with the information delivery. The following is an example of communication with information clarity:

e = mc2

This variant of Einstein's Theory of relativity means mass can be converted to energy and energy to mass. Although this message was delivered with clarity, very few of us can really make sense of this piece of information, at least not to the point of giving cogent feedback/confirmation/verification.

To understand why understanding a message that was delivered with obvious clarity for some os us, we need to understand how the brain works.

According to Dr. Geil Browning and Dr. Wendell Williams, researchers who have created Emergenetics -each of us displays patterns of thinking and behaving that emerge from our genetic blue-print and life experiences. We have defined thinking preferences, i.e. the mode in which we most naturally prefer to think.

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