Information Architecture and User Interface Design - two different dimensions of User Experience.

Updated: January 01, 2012

At the very top level, we are talking about an information technology system within which an information architect and a visual designer deliver respective tasks. A system is expected to be structured in a way that users find it intuitively easy to use. In the Web context, this structure is termed information architecture which makes user experience simply simple and how we present that structure visually is what a visual designer delivers. Two different ball games.

I would like to quote the co-authors of "Information Architecture for the World Wide Web", Peter Morville and Louis Rosenfeld, who are considered gurus of Information Architecture and in fact, whose books inspired me to become an Information Architect, "No matter how much qualitative or quantitative research you've done, the development of an information architecture strategy is inherently a creative process..."

Any creative process that needs to be structured to encompass collaborative tasks, should ideally follow a methodology. I have, therefore, derived a information architectural methodology viewable over this link http://www.novel-ebiz.com/IA-model.html which shows a very distinctly defined space reserved for design deliverables whereas information architecture lays emphasis on information flow tying user interface, navigational structure, network relationships between systems, metadata and controlled vocabularies.

Here is an User Experience example where Information Atchitecture can make User Interface more user friendly with optimized web performance -

Scenario: First time user is required to fill address fields - Name, Last name, Street Address, City/Town, State, Zip Code. These are standard text-field entries and often displayed as a standard form over a web page. As information architect, I wanted to change this form little bit and I positioned the Zip code text field first so that the moment user types-in the zip code, City/Town and State fields are filled automatically without having to have the user type them again. This is one example of how Information Architecture helps User Experience.


Featured Research
  • 2017 Contact Center Software Cost Guide

    Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more

  • What You Need to Know About VoIP Security

    No matter the industry or area of expertise, a strong VoIP system is the perfect tool for any business looking to take both its internal and external communication to the next level. more

  • Are You Using These 5 VoIP Features?

    In large part, the success of your business depends on the strength and reliability of your team’s many communication networks—this includes your Voice over Internet Protocol system (VoIP). more

  • Video Conferencing Best Practices

    Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more

  • 10 Contact Center Myths Busted

    For most forward-thinking companies, the use of contact center software is on the rise. That said, in spite of contact center software’s sudden rise in popularity, a number of myths have begun to take shape. more