In 1994 when putting up a Web site became fashionable, there were mostly two camps: People who thought the Internet was a silly fad and people who thought they could put one up and just sit back and rake in the money.
Well, 16 years and about 300 million sites later, some small businesses are getting it right (that it takes strategic thinking and constant management) and many others still fall into one of those same camps.
I implore you to adopt the right attitude about social media. The plain truth is that you will have to work hard to make social media work for your small business. I wholeheartedly recommend you get a consultant who can help you craft your strategy, but you still have to create great content.
I'm going to give you two pieces of wisdom. One comes from a very well-known source, the other from a relative unknown.
Zig Ziglar has always said that he loved sales because it allowed him to help people get what they want. That's important when you're a small business in the social media world because everything you say has to be relative. And you can remove this statement from your small business talk: "I just don't want to bother my customers by sending them stuff all the time." Listen, it's only junk if it's not relevant. They'll tell you if they are tired of hearing from you. Until then, give them timely, relevant and fun content, such as:
Live Web cam of your coffee room, words of wisdom from a co-worker's mother, links to videos and articles that demonstrate your knowledge or show that you understand
Joel Osteen and his people understand this. That's why he has nearly half a million "likes" and 1,000 comments a day.
My second little nugget comes from my friend Markel. He always reminds me that people don't buy products. They buy people. So, I advise you to give everything you do a personal flair. People want to experience your brand, not just buy it.
Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
Reducing expenses is one of the main reasons that businesses switch from traditional office phone systems to VoIP technology. But many people rush this decision and end up spending more than they need to. The costs of implementing a new VoIP system can increase quickly, especially if you don’t strategically plan for it ahead of time. more