New Media and Business to Business Marketing

Updated: August 09, 2010

There was no New Media five years ago and yet now we cannot imagine a day when it does not impact our lives. The internet has spawned the social media of networking, blogs and the mix of Facebook, YouTube and Twitter. All of these sites can be sources where customers, journalists and legislators will look for or find information.

Facebook is an essential tool for companies to use. Facebook currently has 400 million active users with less than 1% being commercial entities. This socially engaged network (that has yet to be saturated by commercial interests) has grown exponentially in the last year. Facebook users aged 55+ increased 922.7% in 2009, totaling just under 10 million users and the 35+ demographic now represents more than 30% of the entire user base.

A compelling Neilsen report issued on February 18th, 2010 listed Facebook with the highest per day usage at 7 hours per month. This is more than the combined usage of Google, Yahoo, Youtube, Bing, Wikipedia, and Amazon put together.

Emmett Murphy, New Media Strategist for 3 CLiCk Media reports "Companies have already begun exploiting this rich network and have had success engaging customers with social applications as well as cost-per-click (CPC) advertising. Recently Facebook expanded their CPC program to include dense profiling of its members, allowing for targeted ad placement and to incorporate many of the powerful analytic and keyword functions as SEM."

Featured Research
  • The New 2017 Contact Center Comparison Guide

    We’ve put together a comparison guide that covers over 40 of the top call center software options, providing details on pricing, features, support, and integrations. If you want to save time and still make a great investment, this guide is a must read. more

  • Phone Systems Comparison Guide: VoIP for Small to Midsize Businesses

    It was a painstaking process, but to help B2B companies start 2017 off on the right foot, we recently compiled a comparative list of the top 43 small to midsize business phone vendors. more

  • 16 Mistakes to Avoid When Buying a Phone System

    Purchasing a phone system for your business is a major investment. With the average business changing phone systems only once every seven years, it’s important to make the right decision. more

  • 2017 Video Conferencing Trends

    New advancements are also making video more beneficial to a greater range of business areas including marketing, HR, and internal operations. Many solutions are economical, easy to use, and very effective at making communication more personal. more

  • [Infographic] Top 11 VoIP Vendors

    A good VoIP provider will offer additional benefits as well, but many first-time buyers find assessing each option to be difficult. Nevertheless, this is an important step in the buying process because a substandard provider can easily waste both your time and money. more