New Media and Business to Business Marketing

Updated: August 09, 2010

There was no New Media five years ago and yet now we cannot imagine a day when it does not impact our lives. The internet has spawned the social media of networking, blogs and the mix of Facebook, YouTube and Twitter. All of these sites can be sources where customers, journalists and legislators will look for or find information.

Facebook is an essential tool for companies to use. Facebook currently has 400 million active users with less than 1% being commercial entities. This socially engaged network (that has yet to be saturated by commercial interests) has grown exponentially in the last year. Facebook users aged 55+ increased 922.7% in 2009, totaling just under 10 million users and the 35+ demographic now represents more than 30% of the entire user base.

A compelling Neilsen report issued on February 18th, 2010 listed Facebook with the highest per day usage at 7 hours per month. This is more than the combined usage of Google, Yahoo, Youtube, Bing, Wikipedia, and Amazon put together.

Emmett Murphy, New Media Strategist for 3 CLiCk Media reports "Companies have already begun exploiting this rich network and have had success engaging customers with social applications as well as cost-per-click (CPC) advertising. Recently Facebook expanded their CPC program to include dense profiling of its members, allowing for targeted ad placement and to incorporate many of the powerful analytic and keyword functions as SEM."

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