Top 5 Email Management Benefits

Updated: January 04, 2007

For the individual user, email management usually refers to the process of moving messages from the inbox to the appropriate archive folder. If a mistake is made in that filing, it generally isn't a big deal. However, for business entities, managing email effectively can have a significant impact on their bottom line. Read on for five of the top email management benefits.

1. Increased Productivity

Take just one issue that email management addresses: spam. According to the National Technology Readiness Survey, an annual survey conducted by Center for Excellence in Service at the University of Maryland's Robert H. Smith School of Business and Rockbridge Association, the economic impact from time wasted deleting spam was estimated to be $21.6 billion in 2004. According to Iron Port, an email management vendor, there were roughly 86 billion spam messages per day in the month of November 2006, up from 5 billion per day in June of 2006. Considering the huge economic impact in 2004 of a relatively smaller amount of spam, having an effective spam solution in place can greatly increase your business's productivity. And handling spam is only one part of what email management systems do.

2. Decreased Cost of Compliance

Recent corporate scandals have triggered a new wave of legislation aimed at increasing the transparency of business practices. While that has been helpful for the public's conscience and to regulatory bodies, for most businesses, it has been a nightmare. Increased demands for document retention have led to soaring storage costs from cobbled-together solutions. A good email management system can decrease the cost of compliance by simplifying and streamlining that entire process.

3. Decreased Cost of Litigation

Many companies believe that they have covered all of their bases when they create email management systems that grab every inbound and outbound email, but that is only half the story. When the dreaded subpoena arrives asking for an email exchange from three years ago, having a storage system that is easily searchable can save countless employee hours and general frustration.

4. Decreased Exposure to Security Threats

Viruses delivered via email can expose important company assets, from intellectual property to customer information. The financial losses from even a single such breach can be staggering: the estimated cost of a highly publicized data theft incident at the Department of Veteran's Affairs was, according to VA Secretary Jim Nicholson, "way north of $100 million." While most businesses might not have that size of liability, losing customer data or company secrets is never a helpful thing.

5. Speedy Recovery in Disaster Situations

Having every megabyte of data stored on backup servers is an important starting point for post-disaster recovery, but having a well-defined archiving system for email can help a business get back up and running much more quickly after a disaster occurs. Essentially, knowing where data came from (and thus, where it should be restored to), can be the difference between a calm recovery and a frantic one.

Featured Research
  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more

  • 2017 Business VoIP Buyer's Guide

    In 2017, more business will transition to a VoIP phone system. If you are among them—or if you’ll be upgrading an existing VoIP system—you need to learn about the latest technologies and market trends. more

  • The Basics of Real Time Personalization

    Real-time personalization of the customer experience has been described as the holy grail of digital marketing. And the race is on. Gartner believes that by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. more