Implementing a Customer Relationship Management solution is the critical business intelligence that companies need. These days simply selling a product is not enough; customers and suppliers want to build lasting relationships. Most likely you want to build lasting relationships as well.
CRM solutions leverage technology and software to create a matrix of usable customer information. It can identify new opportunities and then ensure that each and every lead is tracked through the sales cycle. Once the sale is made your CRM solution will work to retain your customer base and nurture future business opportunities within existing accounts and via referrals.
Large corporations have been increasing customer satisfaction for years with enterprise-level CRM solutions, but until recently the technology has never been scalable. The technology has now been scaled down to help companies of all sizes manage their customers, especially those in the small-to-medium business space. A CRM solution will bring enterprise-level benefits to your small or medium business.
A CRM solution offers businesses three main benefits: to acquire new customers, to enhance your toolset, and to retain your current customers.
To break those down even further:
A CRM solution can be scalable for your business and brings vital intelligence. It grows your customer base with new clients while ensuring you retain those you already have. Your ability to decrease costs by streamlining process coupled with the increased sales mean significant ROI immediately.
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more
Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more