Implementing a Customer Relationship Management solution is the critical business intelligence that companies need. These days simply selling a product is not enough; customers and suppliers want to build lasting relationships. Most likely you want to build lasting relationships as well.
CRM solutions leverage technology and software to create a matrix of usable customer information. It can identify new opportunities and then ensure that each and every lead is tracked through the sales cycle. Once the sale is made your CRM solution will work to retain your customer base and nurture future business opportunities within existing accounts and via referrals.
Large corporations have been increasing customer satisfaction for years with enterprise-level CRM solutions, but until recently the technology has never been scalable. The technology has now been scaled down to help companies of all sizes manage their customers, especially those in the small-to-medium business space. A CRM solution will bring enterprise-level benefits to your small or medium business.
A CRM solution offers businesses three main benefits: to acquire new customers, to enhance your toolset, and to retain your current customers.
To break those down even further:
A CRM solution can be scalable for your business and brings vital intelligence. It grows your customer base with new clients while ensuring you retain those you already have. Your ability to decrease costs by streamlining process coupled with the increased sales mean significant ROI immediately.
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more
Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more
This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more