Oracle Integrates CRM and Crowdsourcing

By Catherine Hensley
Updated: May 14, 2012

Oracle Integrates CRM and Crowdsourcing

The days of emailing your great sales idea to your boss or typing out a memo are over. Oracle’s new Accept360 management application is helping businesses harness the power of “crowdsourcing” in aggregating and distributing new ideas and related information. Oracle has integrated Accept360 into Oracle CRM On Demand and also CRM On Demand with the functionality for “partner relationship management” (or PRM). Now, rather than risk a great idea slipping through the cracks in paper form or getting lost in an overcrowded inbox, users can submit their ideas and other relevant information into an electronic applet page accessible by all employees.

The innovation of crowdsourcing technology will certainly boost the idea-generating capacity of a company’s employees. It’s also a great way to make employees feel connected to both their job and their fellow coworkers. With Oracle’s CRM On Demand, users will be able to access applet options including “most popular,” “most recent,” and lists marked “watch.” Contact information will be available with each submission, so a manager who finds a strong sales idea, for example, can get in touch directly with the employee who submitted it to the system. There is also the option of “community-building,” in which a very popular idea can be branched off to make room for a more in-depth discussion. Oracle’s integration of CRM and crowdsourcing is sure to increase idea generation and camaraderie within the businesses that use it.


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