Oracle Integrates CRM and Crowdsourcing

By Catherine Hensley
Updated: May 14, 2012

Oracle Integrates CRM and Crowdsourcing

The days of emailing your great sales idea to your boss or typing out a memo are over. Oracle’s new Accept360 management application is helping businesses harness the power of “crowdsourcing” in aggregating and distributing new ideas and related information. Oracle has integrated Accept360 into Oracle CRM On Demand and also CRM On Demand with the functionality for “partner relationship management” (or PRM). Now, rather than risk a great idea slipping through the cracks in paper form or getting lost in an overcrowded inbox, users can submit their ideas and other relevant information into an electronic applet page accessible by all employees.

The innovation of crowdsourcing technology will certainly boost the idea-generating capacity of a company’s employees. It’s also a great way to make employees feel connected to both their job and their fellow coworkers. With Oracle’s CRM On Demand, users will be able to access applet options including “most popular,” “most recent,” and lists marked “watch.” Contact information will be available with each submission, so a manager who finds a strong sales idea, for example, can get in touch directly with the employee who submitted it to the system. There is also the option of “community-building,” in which a very popular idea can be branched off to make room for a more in-depth discussion. Oracle’s integration of CRM and crowdsourcing is sure to increase idea generation and camaraderie within the businesses that use it.


 

Featured Research
  • Making the Case for a New CRM

    Did you know that having an outdated CRM is just as bad as not having one at all? Do you find yourself working even just a little too hard to make your current CRM work to maintain your contacts and relationships? While it is increasingly more difficult to reduce customer churn, modern CRM tools are much more powerful and provide much more opportunity to develop stronger relationships with your clients that can provide more stability and revenue to your company and bottom line. more

  • Don't Make These 10 CRM Mistakes

    Finding and buying a CRM is exciting. It is also quite daunting as you want to be as prepared as possible so as to avoid making a costly mistake. We have seen that many businesses fail when implementing a CRM, as they repeatedly make the same errors over and over again. more

  • The 2017 CRM Comparison Guide: Q2 Edition

    If you’re in the market for CRM software, we’ve got good news. We’ve updated our CRM comparison guide for Q2. more

  • Are You Using These 8 CRM Features?

    One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more

  • 2017 CRM Software Cost Guide

    Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more

Related Articles