Customer Relationship Management (CRM) solutions can be beneficial to any sized business. CRM solutions can help businesses increase sales revenue, retain customers, and decrease sales and marketing costs. Sales revenue can be increased with a CRM solution by anticipating future customer needs based on past purchases. Customers can be retained because CRM solutions create an avenue for better customer communication and allow businesses to better understand customer requirements. Businesses can decrease their sales and market costs by cross-selling products as alternatives and / or enhancements to existing customers. There are several CRM solutions on the market and they are all made to cater to different sized businesses. Small businesses should not shop for large business CRM solutions because these types of solutions are expensive and offer functionality not needed by small businesses.
Small business CRM solutions may be delivered in a few different ways. There are hosted, on-site proprietary and open source CRM solutions. A hosted CRM solution is a popular choice among small businesses because they are quick and easy to implement and have many advantages.
One advantage is that there are no up-front licensing costs associated with a hosted solution. Another advantage is that small businesses don’t have to purchase hardware that would be needed with an on-site CRM solution.
While there are several advantages to a hosted solution, there are some disadvantages. A rather important disadvantage is that these solutions can’t be customized. However, customizations are typically more important for large businesses with unique requirements.
There are a few steps businesses seeking a CRM solution can take to help select the right solution.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more