Customer Relationship Management (CRM) solutions can be beneficial to any sized business. CRM solutions can help businesses increase sales revenue, retain customers, and decrease sales and marketing costs. Sales revenue can be increased with a CRM solution by anticipating future customer needs based on past purchases. Customers can be retained because CRM solutions create an avenue for better customer communication and allow businesses to better understand customer requirements. Businesses can decrease their sales and market costs by cross-selling products as alternatives and / or enhancements to existing customers. There are several CRM solutions on the market and they are all made to cater to different sized businesses. Small businesses should not shop for large business CRM solutions because these types of solutions are expensive and offer functionality not needed by small businesses.
Small business CRM solutions may be delivered in a few different ways. There are hosted, on-site proprietary and open source CRM solutions. A hosted CRM solution is a popular choice among small businesses because they are quick and easy to implement and have many advantages.
One advantage is that there are no up-front licensing costs associated with a hosted solution. Another advantage is that small businesses don’t have to purchase hardware that would be needed with an on-site CRM solution.
While there are several advantages to a hosted solution, there are some disadvantages. A rather important disadvantage is that these solutions can’t be customized. However, customizations are typically more important for large businesses with unique requirements.
There are a few steps businesses seeking a CRM solution can take to help select the right solution.
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more
Did you know that 67% of online consumers have used social media for customer service purposes?Unfortunately, many businesses ignore social mentions because they don’t know how to handle them appropriately. This is a problem because managing and responding to these mentions can make or break your brand. more
This whitepaper provides a guideline for selecting the right customer portal solution for your CRM by following a three-stage process. By comparing in-house and third party SaaS products, we examine present business and technical portal requirements, which are then mapped against the upfront and hidden costs for development and future scalability needs. more