Open source is a concept of free sharing of technical information that has been around for much longer than most of us would imagine. When we think of open source today, we usually think of software. As wonderful and widely used as open source software is, according to Linus Torvalds, "the future is open source everything." From foods and beverages to scientific and health research studies and advanced technological innovations, the world has turned to open source.
While some people use the terms CRM and MAP interchangeably, they actually refer to two distinct software categories. But much like peanut butter and jelly, CRM and MAP work better together. Learning more about these two types of software and how they can be integrated is critical for developing a robust sales funnel that doesn’t leak. more
Understanding the differences and similarities between a Customer Relationship Management (CRM) platform, a Marketing Automation (MA) software solution, and Email Marketing service providers will help your business bridge the sales-marketing divide and increase ROI. more
Social CRM makes meeting customers’ standards a breeze for businesses. Does your business have the social CRM solution that best fits your needs? Our new comparison guide lists 35+ of the top social CRM solutions on the market, taking the guesswork out of your social CRM search. more