Good or Evil: Have We Shared Too Much With Facebook, Google, and Apple?

Updated: August 12, 2010

All over the news there are reports of 'the internet' jeopardizing privacy and serving as a means of connecting the vulnerable to all manner of predation, and always there are suggested ways to keep confidential information behind closed doors... but who exactly does society trust to keep these doors closed, and how safe can an individual be if the keys are sold to the highest bidder? What stands in the way of Google, Apple, Facebook or any other company charged with keeping consumer privacy confidential from selling it without a second glance? Nothing, and the information they sell is quite alarming.It seems harmless enough to search Google for a favorite band or log into Facebook to connect with friends, and most would think nothing of it. But major corporations like Google or Apple think much differently; they see it as the perfect opportunity to cash in. With the ability to strip mine users computers of past searches and other information, these companies can create a catalog of personalized information ready to sell to the next advertiser or to use against their own customers to guide and control their content usage. The reality is terrifying, and that's just the start.

Featured Research
  • Is Your ERP Solution Out of Date?

    Enterprise Resource Planning (ERP) is a modern, large-scale software program designed to help businesses improve the internal flow of important corporate processes and communication. more

  • How Video Conferencing is Transforming Healthcare

    The telemedicine revolution is finally happening. Experts have been discussing the potential for patients and healthcare providers to connect remotely for years, but the market is just now moving to adopt it—in a big way. Data suggests this market will grow over 14% annually through 2020! more

  • How to Update Your Contact Center Software

    If improving customer experience is important to you (it should be), then 2017 may be a good year to reevaluate the software you use for your contact center. With customer preferences shifting, the importance of an efficient contact center has never been higher. You cannot afford to simply focus on keeping costs low. Significant competitive advantages are available to businesses who manage this area effectively. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more