Appia Makes Plans for the International Market
Despite finding its Niche in Small Businesses Appia is Expanding
Known for its managed services targeted to small to medium-sized businesses, Appia is planning to expand its reach into the international market, exciting news for companies looking to conduct business with partners and clients around the globe. Appia’s vice president of marketing, Matt Siemens, recently shared the news regarding the company’s expansion, noting Appia’s current presence on every continent except Antartica. From video and audio conferencing to hosted VoIP for businesses and SIP trunking, Appia’s wide range of services is appealing to owners of smaller-sized companies. Prior to news of this international expansion, Appia had focused its efforts in middle-markets in major cities around the U.S., including Atlanta, Chicago, Dallas, and Washington, D.C.
Making Appia particularly enticing for business owners is its pricing scheme. Appia’s services are billed using a prepaid payment structure, which is line with much of the international market. A prepaid pricing structure enables business owners to stick to their communications budgets when allotting for necessary telecomm services. Siemens noted that Appia is not specifically targeting any one vertical market in the expansion, though some of the services it offers are performing strongly in certain areas. For smaller-sized companies of approximately 250 employees, Appia’s targeted services allow them to perform with the communications strength of a much larger company, certainly a selling point as Appia expands internationally.
Before it became a necessity during the 2020 COVID-19 pandemic, many companies had already begun realizing the benefits inherent in embracing remote work. These benefits are substantial and signal that (even when the pandemic is but a memory) remote work will continue to flourish and become a mainstay in the redefined workplace - particularly when it comes to VoIP. This guide will demonstrate how the workforce is changing and leaning toward remote work as a permanent business choice, explain the critical role VoIP will continue to play in supporting remote work, and highlight some of the new trends and innovations coming in 2021 for VoIP. more
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