Appia Makes Plans for the International Market

Despite finding its Niche in Small Businesses Appia is Expanding

By Catherine Hensley
Updated: July 11, 2011

Known for its managed services targeted to small to medium-sized businesses, Appia is planning to expand its reach into the international market, exciting news for companies looking to conduct business with partners and clients around the globe. Appia’s vice president of marketing, Matt Siemens, recently shared the news regarding the company’s expansion, noting Appia’s current presence on every continent except Antartica. From video and audio conferencing to hosted VoIP for businesses and SIP trunking, Appia’s wide range of services is appealing to owners of smaller-sized companies. Prior to news of this international expansion, Appia had focused its efforts in middle-markets in major cities around the U.S., including Atlanta, Chicago, Dallas, and Washington, D.C.

Making Appia particularly enticing for business owners is its pricing scheme. Appia’s services are billed using a prepaid payment structure, which is line with much of the international market. A prepaid pricing structure enables business owners to stick to their communications budgets when allotting for necessary telecomm services. Siemens noted that Appia is not specifically targeting any one vertical market in the expansion, though some of the services it offers are performing strongly in certain areas. For smaller-sized companies of approximately 250 employees, Appia’s targeted services allow them to perform with the communications strength of a much larger company, certainly a selling point as Appia expands internationally.
 

Featured Research
  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more

  • 2017 Business VoIP Buyer's Guide

    In 2017, more business will transition to a VoIP phone system. If you are among them—or if you’ll be upgrading an existing VoIP system—you need to learn about the latest technologies and market trends. more

  • 2017 Business VoIP Trends

    VoIP and UC (Unified Communications) technology is advancing all of the time. In order to reap the many business benefits of VoIP, you need to learn about industry trends, including text messaging, WebRTC, Unified Communications as a Service, and more. more

  • The New 2016 IP Phone System Comparison Guide

    Choosing VoIP over traditional solutions makes sense for your business and your budget. But choosing the best VoIP solution isn't always easy. Our guide is an essential road map in your search for the best VoIP solution for your business. more

  • How to Select a Phone System in 10 Steps

    The success of your company depends on many constantly changing factors that drive you to innovate, create, and evolve to remain competitive and profitable in your industry. more

Related Articles