Appia Makes Plans for the International Market

Despite finding its Niche in Small Businesses Appia is Expanding

By Catherine Hensley
Updated: July 11, 2011

Known for its managed services targeted to small to medium-sized businesses, Appia is planning to expand its reach into the international market, exciting news for companies looking to conduct business with partners and clients around the globe. Appia’s vice president of marketing, Matt Siemens, recently shared the news regarding the company’s expansion, noting Appia’s current presence on every continent except Antartica. From video and audio conferencing to hosted VoIP for businesses and SIP trunking, Appia’s wide range of services is appealing to owners of smaller-sized companies. Prior to news of this international expansion, Appia had focused its efforts in middle-markets in major cities around the U.S., including Atlanta, Chicago, Dallas, and Washington, D.C.

Making Appia particularly enticing for business owners is its pricing scheme. Appia’s services are billed using a prepaid payment structure, which is line with much of the international market. A prepaid pricing structure enables business owners to stick to their communications budgets when allotting for necessary telecomm services. Siemens noted that Appia is not specifically targeting any one vertical market in the expansion, though some of the services it offers are performing strongly in certain areas. For smaller-sized companies of approximately 250 employees, Appia’s targeted services allow them to perform with the communications strength of a much larger company, certainly a selling point as Appia expands internationally.
 

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