Avaya selected by the Boston Red Sox as Newest Provider

By Neil Zawacki
Updated: August 30, 2011

On August 29, 2011, Avaya announced that it had been chosen to be the exclusive provider of UC technology for the Boston Red Sox. The company also indicated that Carousel Industries (an Avaya Connect Channel Partner) would be responsible for installing, managing, and maintaining the solution.

Avaya Aura® architecture will provide the baseball players and staff with full access to voice calls, directories, features and messages through their mobile devices. The technology is also not dependent on any location – it can be used at Fenway Park, JetBlue Park, Fort Myers, the Anfield with Liverpool (UK) football club, training camps, and scouting expeditions.

In addition, Boston Red Sox fans in luxury sky boxes will be able to enjoy the Avaya Flare(R) Experience. This solution is delivered on the Avaya Desktop Video and provides access to social media, audio/video/web conferencing, desktop video, multiple directory access, and a contextual history of services.

Joel Hackney, the Senior Vice President of Global Sales and Marketing, released a short public statement about the deal. He stated, “As a leading industry innovator in unified communications, we look forward to working with the Red Sox to deliver advanced capabilities to help them communicate more easily, efficiently and productively, while also positioning them to deliver new fan amenities.”

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