Video Conferencing Cake

Avaya teams up with the show Cakeboss

By Jerry Olsen
Updated: August 09, 2011

Avaya Technology recently teamed up with famed owner/baker Buddy Valastro from Carlo’s Bakery for a feature episode on TLC’s hit show called the Cake Boss. Avaya is a global provider of business communications systems and services.

Buddy’s technology cake combined layers of chocolate, cereal treats, fondant and other baking materials. It also featured replicas of Avaya phones and video conferencing solutions. The communications components sat atop an edible conference table as well.
Inspired by Avaya’s innovative solutions, Buddy created a customized cake in order to showcase the video conferencing technology that he plans to use in his New Jersey baking facilities.

The technology cake debuted at Avaya's “Think Big” event for small and medium businesses. The cake showcased very realistic and functional replicas of Avaya phones, computers, and videoconferencing solutions.

Interestingly, the cake actually made calls from phones modeled from chocolate, as well as a live videoconference between Buddy and Dr. Alan Baratz, president of Avaya, before it was cut up and served to attendees. The cake involved Buddy Valastro’s entire bakery team and took two days to create. They also consulted with Jeff Bloom, Avaya’s account manager for small and medium enterprises. According to Valastro, “This cake represents all of the exciting communications technologies that I’m putting into my business.”

Based in Basking Ridge, New Jersey, Avaya is a global provider of collaboration and communications solutions.

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