3 Ways To Stay In Touch With Past Customers

Updated: September 02, 2010

Staying in touch with your customers is as easy as inviting, introducing and sharing interests.

Invitations

Invite your customers to events you are attending or holding. Look at your address book and choose four events each year to invite your customers to. An invitation makes people feel special and offers a great reminder of your brand to your customers.


Introductions

Introduce people to each other who would never have met naturally. Invite 3-5 people to join you for coffee each week. Look for something in common and make introductions. An introduction can add value to their lives and it reminds your customers of you.


Interests

Send articles, links, or book ideas to your customers. Seek out books or articles that you think they might be interested. This step requires that you know something about your customers. These interests can point back to your industry, but it's not necessary. The re-connection with you is often enough of a touch to keep your customers thinking about you.

Featured Research
  • Why Q4 is the Perfect Time to Invest in Video Conferencing

    If you’re currently relying on an outdated video conferencing solution - or if you don’t have one at all - you’re in luck. While any time is a good time to invest in video conferencing, Q4 may be the best. One big reason is that Q4 is when you can get the best deals, but there are also other important factors like increased access to seasonal employees. more

  • 8 Ways to Get More From Your VoIP System

    Many businesses adopt VoIP to take advantage of the cost savings without spending enough time reviewing the features and benefits made available by different solutions. If this is true for your business, there’s a good chance you could be getting more from your VoIP system in the form of even lower costs or improved employee productivity. You may even find that your current software offers features that you aren’t taking advantage of! more

  • Best ERP Features and Benefits for Your Business

    Are you considering investing in ERP software for the first time? Or maybe you already have an ERP solution but you’re worried it’s becoming dated. If either of the above apply to you, read our latest guide on the top ERP features and benefits based on the size of your business. You may be surprised at how versatile and cost-effective it is becoming - regardless of if you own a small business or run a large enterprise. more

  • 9 Spooky Signs You Need a Contact Center Upgrade

    When was the last time you evaluated the performance of your current contact center and the software you are using? The results may be frightening! If it’s been awhile since you invested in contact center software, there is a good chance that your needs have changed or that there are better options available now. Fortunately, it’s relatively easy to determine if you need an upgrade or not. more

  • 7 Ways the Wrong Phone System Can Haunt Your Business

    The wrong phone system could be haunting your business - and we’re talking about problems more serious than ghosts and ghouls. From increased costs to issues with scaling, we’ve identified seven important ways that a less than ideal phone system could be holding you back. You’ll be surprised at how much of a difference this can make to your bottom line too. more