Using CRM Creatively

How New Applications of an Established System Add Value

For many, CRM's name explains its full function -- managing customer relationships. But we beg to differ. Our CRM expert offers a different perspective on your current or future CRM system. Practically any industry or activity can benefit from a CRM solution provided it is implemented with imagination and dedication. We'll give you some real-world examples of how CRM solutions have been applied to a particular business in creative ways, paying for itself many times over for the companies that do it. In addition, we'll provide you with useful information regarding CRM usage, including:

  • The cost of face-to-face calls (and how CRM can help reduce costs)
  • Customer Insight (CI), Customer Dynamics (CD), and other key terms
  • And much more!

Perhaps reading this paper will inspire you to begin generating more value with your CRM solution. Find out today!


Whitepaper
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